Spring/Summer sale 2026
30% off
the spring/summer collection.
Temporarily reduced. Find your favourites.
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What our customers say
Permanent collection
CORE. Available all year round.
The CORE Collection consists of timeless styles available all year round. Each item is restocked based on demand, so we prevent overproduction and you can make the right choice at your own pace.
Since 2000
Pure denim. Real change.
Kuyichi was founded in 2000 with one goal: to transform the cotton industry. We saw what conventional cotton farming was doing to land and people, and decided to build a brand to change it. Over 25 years later we still work to raise the bar, pushing for better materials, cleaner production and fairer conditions. And we keep going when it's hard.
Our storyNot perfect. But honest, and always improving.
Every Kuyichi product is made with preferred materials and by partners we visit and know by name. What we know, we publish: our full supplier list, production volumes, and impact data, including what still needs work.
New collection
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the look.
From the journal
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Pure production
Natural Dyes: Where Your Colour Comes From
How does the colour of your clothing come to be? We dive into the world of natural dyeing processes.
Unfashion
Our Quality Guarantee
Quality that lasts longer. Read what our guarantee means and what you can expect from us.
Unfashion
We're bringing back seasonal sale. Here's why
We're doing it differently. Read why we're bringing back our sale and what that means for you.
25 years of building a better cotton industry by working with our suppliers to reduce impact at every step of the process, from cotton seed to yarn spinning, dyeing and finishing. Discover our story year by year.
View the timeline →
Follow the story
@kuyichipuredenim →Frequently asked questions
Everything you want to know about Kuyichi.
We maintain full oversight of our supply chain, with most production in Türkiye, where we've built relationships from cotton farm to final garment. Our partners are listed transparently on our website and through the Open Supply Hub.
As the first brand to bring organic cotton denim to market in 2004, we continue driving systemic change. We hold GOTS-, GRS- and Regenagri-certification. We are a Fair Wear Foundation member, and we take our efforts seriously to identify and improve the working conditions for the people who make our products.
Stores
Kuyichi in store.
Prefer to try before you buy? Find a Kuyichi retailer near you.