Kuyichi

Yesterday evening we presented our latest sustainable recycle project: "Deposit Denim" in the Redlight fashion district Amsterdam.

For some time Kuyichi has been using recycled cotton and PET bottles in it's collections, as well as other sustainable materials, also with a lower ecological footprint, like hemp and tencel. From spring 2013 we're are taking it to the next level. Across Europe, almost 6 million tonnes of textiles are thrown away each year, with only a quarter going to charities or being reused. Clearly something has to change!

What is Deposit denim and how does it work?

The consumer brings their old jeans to the store and gets 10 euro discount on a gorgeous new pair of Kuyichi jeans.

Kuyichi will ensure that all legs of jeans that are collected are shredded, re-spun into new yarn, mixed with new sustainable yarns, and re-created into new gorgeous-looking Kuyichi jeans, ready for a new ride. The shorts of jeans that we collect, will be sold and the profit will be donated for charity.

When does it start and where can i find more information?

Denim Deposit will start on the 23th of May, for now only in the Netherlands.  Check out the website for more information about Deposit Denim and the affiliated stores.

http://www.kuyichi.com/deposit-denim/ 

As you know Kuyichi loves sustainable concepts. What about this amazing concept invented by the 18-year-old Boyan Slat. He came up with an idea that may be able to remove vast amounts of plastics from the oceans.  Bojan’s idea is to invent a boat with floating booms instead of nets so much larger areas can be covered. So even the smalles particles will be diverted and extracted. To realise this amazing invention Boyan and his global team are looking for a research budget. On the website  or the facebook page you can find more information about this innovative project and you have the possibility to make a donation untill the 6th of May.

Kuyichi is proud to announce you our latest ambassador, the talented Dutch actor: Barry Atsma. Barry gained recognition in the movies: Komt een vrouw bij de dokter, Loft and taped. Recently Barry putted himself in the shoes of Vincent van Gogh in the series: Van Gogh; Een Huis voor Vincent.

Next to acting Barry also just published a book together with actress Isa Hoes called: "Doordraven en overeind blijven" in which they talk openly about their friendship and personal issues in their lives. It will be available in stores on 29th of April. For more information about the book check out this video from RTL Boulevard where Barry is wearing an Kuyichi indigo Down and Out shirt and Plush tee. We like!

Last week not only KUYICHI visited the Ubuntu Academy, also beautiful and talented actress, writer and Ubuntu ambassador Anna Drijver gave a professional theater workshop at the first Ubuntu Academy in Cape Town. Kuyichi had the pleasure to meet with her and see the end result of what she manage to teach the students in only 1.5 day, truly amazing! More about her and the Ubuntu project? Check the Ubuntu Facebook page to stay tuned.

Want to see Anna Drijver in action? Tonight you can see Anna as Betty de Waal on tv in the 2^nd season of series Levenslied at Nederland 1 at 22.00h

Anna wears the KUYICHI Menta Cup of Tea t-shirt, available in stores now!

Last Saturday, after a complete sold out concert at the Melkweg in Amsterdam, Kuyichi had the honor to meet & greet with the great sing and song writer Mr. Jeremiah himself! Kuyichi met with Jonathan almost 1.5 year ago at a small private concert in Amsterdam. Right after he mentioned he liked the jeans that one of our team members was wearing we promised him his first organic Kuyichi jeans. Ever since we stayed in touch and he kept wearing the jeans as he loved our product and story. Kuyichi invited Grazia to meet Jonathan and asked him what he thinks about sustainability and our collaboration. Check out Grazia and Sportswear International to know more!

Jonathan Jeremiah is touring true Europe, he will visit the Netherlands again this summer but also the really cool festival Rock Werchter in Belgium.