On June 14, MTV launches their global climate changing campaign 'MTV Switch'.

A campaign to raise awareness for the more sustainable lifestyle!

While Al Gore is preparing his worldwide 24-hour concert 'Live Earth', MTV Networks International helps out by directing the so-called 'MTV-Generation' with their new campaign!

MTV Switch will point out social & financial advantages of the sustainable lifestyle, in many ways. One is the launch of a new commercial, directed by Hein Mevissen a regular MTV director of John Doe Amsterdam.

The film will be showed on TV & beyond all summer, as well as at 'Climate Change Day' and the Live Earth concerts, taking place on July 7, 2007.

In the MTV film, the viewer is taken -in the typical MTV-style- on an impressive world trip to show the impact of our usual lifestyle habits, on Planet Earth. Are you ready to break your addiction to oil and overconsumption? Find the 12 steps on their website!

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