As far as groovy philanthropic endeavors go, TOMS Shoes and Charity Water have been making ripples in the social-responsibility sphere. The two companies have joined forces to launch the TOMS Shoes for Charity: Water collection, two limited-edition shoes that will raise money to build a clean-water well in the village of Sekura in Northwest Ethiopia. Everyone who purchases the heather-gray Map shoe (which features a tonal map of Africa and a jerry-can lining) or the bright-blue Water shoe (multi-tonal water illustration) will receive details on how they directly contributed to building the well, the impact it has on the lives of the villagers, along with photos of the completed project.
Another significant detail: with every pair of shoes you buy, TOMS will donate a new pair of kicks to a child in need, meaning that your one-time contribution has twice-as-nice of an impact. We support!

This entry was posted on Wednesday, May 19th, 2010 at 3:07 pm and is filed under Style. If you really want to, you can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.