Archive for March 2010

'The sealevel is increasing. We are all at danger'! With this message The Surfrider Foundation wants to draw attention to global warming. This foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 50,000 members and 90 chapters worldwide. This is their new campagne against global warming!

Kuyichi always supports young design talent and this time it's product designer Eveline van Basten from ArtEZ academy Arnhem. She graduates this year with a range of huge denim backpacks and we gave her the material she needed. Her collection will be shown on a collective exhibition of ArtEZ around end of June. Here a preview of her work in progress!

Today our first temporary shop-in-shop will be open in Printemps Paris, on Boulevard Haussmann. For 4 weeks we will show our SS10 men's collection. Come and see us!

Kuyichi was also at the press premiere last thursday of “Late Avond Idealen” from Dutch producer/ actor Sanne Vogel. The 6 Dutch actors like Georgina Verbaan and Terence Scheurs gave their opinion about the 'idealistic' life we live in nowadays in a crazy and hilarious performance. Kuyichi supports this act with their ideal pair of jeans on stage. Check out their schedule at Vogelfabriek!

Last Saturday Kuyichi was at the opening of the exhibition 'Kristen as seen by Miles Aldridge and Chantal Joffe' in Reflex Art Gallery Amsterdam. In this rare artistic collaboration, the photographer Miles Aldridge invited contemporary painter Chantal Joffe to explore the theme of ‘the artist and model'. The resulting works in colour and black and white photographs, ink and pencil drawings and paintings in watercolour and oils create a fascinatingly obsessive and emotional study of one woman: the supermodel of '90s and wife of Miles, Kristen McMenamy. The exhibition will run through June 7th. Check it out!