By a recent published report called "The Next Step in the ethical consumer revolution", Fair Trade is HOT and in the lift. All over the world, consumers from especially Europe, USA, Australia and New Zeeland buy more fair trade products as of 2002.

Consumer market analist Nick Beevor gives the following reasons for this revolution:
"More often consumers will choose products and brands that actively make a difference, with transpanrancy and credibility. Being concerned of environment and ever changing climate contribute to the popularity of fair trade products. Consumers overthink the consequences of their actions, and mirrored by recent climate catastrophies, their concerns can be read by their buying behavior towards fair trade and organic products."

As you may guess, Kuyichi is very happy with the current development and at the same time hoping that many more will follow being more conscious in their buying behavior.

For more information and examples, in either Dutch or English, please click.

This entry was posted on Thursday, March 20th, 2008 at 5:15 pm and is filed under Conscious, Fair Trade, Media, Organic_Revolution. If you really want to, you can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.