Did you know that the world's first public 'idealistic' broadcasting association was started back in 2005, in our country of origin: the Netherlands?!

Funny it is indeed, an it's even more than that, while their programs successfully strive to make people more aware of their routines in consumption and daily lifestyle! And that's not done in a way you would fear of!

Instead, their attention on social subjects, the rights of people, animals and on the antagonism between prosperity and poverty in the world, is spread in a contemporary & innovative way! They encourage the dialogue amongst a growing audience!

Some while ago, they did a field-research on their TV Lifestyle Magazine 'LLinke Soep', to find out how many people actually have organic cotton clothes hanging in their closets.

Oops, the results that stayed way below the expectations, were certainly a bummer. But the brand name Kuyichi was dropped several times by the Dutch consumers, showing their respect for the mission of the brand.

And their responds were pretty clear: Kuyichi is well-known for it's conscious approach to modern expectations of socially aware consumers! That's a clear statement, which makes us very proud!
Hit the LLiNK & see for yourself!

Llinke Soep: fashion-item part 1 (Dutch)
Llinke Soep: fashion-item part 2 (Dutch)
(more info on their website)

And in case your Dutch would let you down, don't worry!
Since 2005, we've seen many more initiatives popping up & around, in English too!

Try one of the following online:

> The Lazy Environmentalist offers Radio shows from their website
> Treehugger serves you regularly with Radio & Television shows
> Or read our earlier coverage on Lime.com


This entry was posted on Wednesday, May 2nd, 2007 at 8:10 am and is filed under Conscious, Culture, Magazine, Media, Organic, Style, Style_Conscious, Take the lead. If you really want to, you can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.