This week is TV Turnoff Week 2007, another initiative by the creatives of adbusters.org.

“The idea is simple: take your TV, your DVD player, your video iPod, your XBOX 360, your laptop, your PSP, and say goodbye to them all for seven days”!

Challenge yourself, and shake up your relationship with passive entertainment by joining the movement until the 29th of April!

This may sound a bit odd, but there's a whole philosophy behind it, that encourages us consumers, to become more aware of our ever-increasing media usage.

“It’s all about saying no to being bombarded with unwelcome and unhealthy commercial messages and to the democratic deficit that results. And it's about challenging the heavily distorted reflection of the world that we see on the screen, a reflection that is keeping us ill-informed and unaware of the very real political and environmental crises that we all currently face”.

Just after the start of the new year, we informed you about another of their international campaigns, ‘Slow Down Week 2007’, last January 14-20. And in November, like every year, you can expect their oldest social critical action: 'Buy Nothing Day'.

Adbusters.org is a Canadian based global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age.

Their work has been embraced by organizations like Friends of the Earth and Greenpeace, amongst others.

Known for their critical actions and campaigns, with which they set consumers to thinking about their habits, they help you to become more conscious about your consumerism!

Check their website to see their uncommercials that actually are being aired on CNN Headline News, paid for with money raised through their website. Although the Adbusters state: "In true TV Turnoff spirit, however, we encourage you NOT to check it out."

www.adbusters.org

This entry was posted on Wednesday, April 25th, 2007 at 7:51 am and is filed under Conscious, Culture, Eco_Luxury, Event, Magazine, Media, Style, Take the lead, Think Global, Act Local. If you really want to, you can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.