May 15th 2013 / 9:37 am
Yesterday evening we presented our latest sustainable recycle project: "Deposit Denim" in the Redlight fashion district Amsterdam.
For some time Kuyichi has been using recycled cotton and PET bottles in it's collections, as well as other sustainable materials, also with a lower ecological footprint, like hemp and tencel. From spring 2013 we're are taking it to the next level. Across Europe, almost 6 million tonnes of textiles are thrown away each year, with only a quarter going to charities or being reused. Clearly something has to change!
What is Deposit denim and how does it work?
The consumer brings their old jeans to the store and gets 10 euro discount on a gorgeous new pair of Kuyichi jeans.
Kuyichi will ensure that all legs of jeans that are collected are shredded, re-spun into new yarn, mixed with new sustainable yarns, and re-created into new gorgeous-looking Kuyichi jeans, ready for a new ride. The shorts of jeans that we collect, will be sold and the profit will be donated for charity.
When does it start and where can i find more information?
Denim Deposit will start on the 23th of May, for now only in the Netherlands. Check out the website for more information about Deposit Denim and the affiliated stores.