ABOUT KUYICHI
In the year 2000 the founders of Kuyichi, NGO Solidaridad, wanted to introduce organic cotton in the clothing industry. During their experience with the development of fair trade organic coffee and fruit business in Latin America, they found the cotton industry caused a lot of pollution and poverty among indigenous Indians and factory workers. Solidaridad decided to make a change. First, Solidaridad tried to convince the big players in the denim industry to use organic cotton, in order to improve the working and living conditions in developing countries. None of the brands were interested and Solidaridad started their own fashion brand in response. In 2001 Kuyichi was born.
Kuyichi is 1st for organic. Our innovative role in exploring and developing new sustainable garments production, has lead to a new accepted conscious approach in denim & fashion. We aim to make our collection as sustainable as possible, using close to 100% sustainable materials! We are constantly experimenting on new sustainable concepts like recycled polyester, Tencel®, spare denim and hemp. See our sustainable concepts.
Next to the environment, Kuyichi takes care about the social circumstances of the people who grow our cotton or make our garments. We work in close cooperation with Made-by to certify our suppliers according to the social standards approved by Made-by such as SA8000, Fairwear, BSCI and Wrap.
We are completely transparent of our sustainable status through we made-by track and trace and scorecard, Made-by publishes this scorecard online and shows:
- the percentage of certified factories
- percentage of organic cotton
- classification of our sustainable fabrics
See www.made-by.org for more information
Since the launch Kuyichi has rapidly expanded and is now represented in more than 500 leading stores across Europe. Kuyichi is planning to open several shops and shop-in-shops across Europe from August 2010 onward.
Being fair, being real and inspire other to do the same. That’s our philosophy. Love the world!